Mission Statement Examples

Thank you for visiting our site! You probably either own a business or are in the beginning stages of starting one, either way, you’re in the right place. Since you’re online looking for mission statement examples, why don’t we begin with a definition of what a mission statement is:

Mission: A strongly felt aim, ambition, or calling
Statement: A definite or clear expression of something in speech or writing

Mission Statement Examples

So a mission statement as it relates to your business is a definite, clear expression of your business and its “ambition” or “calling”. Whether writing your mission statement or writing your business plan, the first thing you want to do is think of your business as an individual entity. Although it may be a sprawling metropolis of systems and hierarchy, your business has one reason for existence – to provide a product or service that is valuable to the marketplace. It is a singular entity. All the moving parts and intricate pieces come together for one mission.

mission statement definition

Why does your business exist?  Here are a few questions you will need to ask yourself when crafting your mission statement:

Who are you targeting your product towards? Who are your customers?
What are you providing for them?
How is what you’re providing better than or unique compared to what else is available?

The answers to these questions form the main ideas you will want to get across with your own mission statement. Get the heads of your company together at a meeting and brainstorm. Ask yourselves these questions and go in depth. Cover all the angles possible and take your time. Then hone your mission statement to a few succinct sentences or a short phrase. This isn’t something that necessarily needs to be finished in one meeting, and while it will be written like it’s in stone, it can always be edited, refined and and changed throughout the life of your business. If you have a small scale business, you may think a mission statement isn’t that important, but don’t discount it. It’s just as important as securing start up business loans, or spending time finding the best bank for a small business.


mission statement vs vision

Here are a few mission statement examples to take a look at:

Walmart: “to help people save money so they can live better.”


Starbucks: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.”


Walt Disney Company“The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”

Mission Statement Template
These are 3 of the largest companies in the world, 3 huge companies reduced to a sentence or a few sentences. This is the power and focus of a good mission statement. It shows you very succinctly what you are as a business and where you’re going, what your trajectory is. If you need some more mission statement examples, a good resource is to simply search your favorite businesses and their mission statements. Look at other businesses similar to yours or selling similar products. See how you can improve upon their mission and make yours more inclusive or more conducive to providing value to your customers.


mission statement generator

You’ll find all the resources you need here to create an impressive mission statement that will propel your business forward and help set it on a pathway to ever increasing success. We will provide all the tools to assist you in creating a mission statement. There is no need for companies that write business plans and mission statements because we offer examples and a template that you can consider a mission statement generator – everything you need to make your business a success! Well… Other than a dream, hard work, and dedication!